We are independent consultants specializing in brand expression - visual identity, brand positioning, and communication.
It all began with an idea. In a world where everyone has a relationship with brands, we wanted to help create healthy and lasting bonds between people and brands.
Ironically, while brands have more and more channels to keep in touch with their audience more people try to distance themselves. More than ever, it is crucial to work on the quality of the relationship. We are humanity-obsessed, in essence, we focus on quality relationships between people & brands.
Brands that invest in these relationships retain loyal customers, get positive word-of-mouth, and gain preference. Relationships are a key differentiator in a competitive marketplace.
With over 20 years combined experience, we have worked on a variety of industries worldwide, in Europe, the USA & Asia. Through this time our focus has always been taking on new challenges while investing time and energy in learning from the best.
We are awarded professionals with global experience and expertise in adding value to your brand through creativity. We specialize in creating brands with a purpose that generate revenue.
Meet the team
Stefania Bugan
Co-founder, Strategy Director
I help forward-thinking brands rethink their status quo to become part of meaningful conversations with their customers, and tell impactful stories to reach business objectives. In turbulent times I help brands digitalize or reposition (in a healthy not abrupt way) or generally respond to culture changes.
Ruxandra Matache
Head of Art
My background spans a wide range of disciplines, including fine arts, graphic design, advertising, branding, and integrated projects. I am passionate about all things beautiful and artistic, and I consistently strive to deliver captivating and visually stunning work. With over 20 years of experience in the industry and a keen eye for everything aesthetic, I've dedicated my career to bringing creative projects to life.
Simina Florea
Co-founder, Creative Director
Fluent in 5 languages, I have traveled the world and immersed myself in any creative challenge that came my way. As a Miami Ad School graduate, I've developed a knack for storytelling and hacking digital platforms that result in ideas rooted in strategy and innovation.